It seems that everything lately is digital. Digital this, digital that, digital workspaces, and digital humans. As an owner of a physical apartment property, how do you use the digital…

Increasing traffic to an apartment community, digitally or through foot traffic, is the number one way leasing staff can get a lease signed. Apartment leasing agents and property management teams are…

Marketing apartments to potential residents and figuring out strategies to retain residents for a long period of time are two of the most important tasks for property management companies to…

Working remotely at a makeshift desk in the corner of a dark bedroom is so 2020. Tenants now are looking for flex apartments with the ability to customize the space…

Real talk: Trying something new, taking the plunge, diving in—it can be scary stuff! And for apartment community owners who want to increase your portfolio’s value, adding smart technologies to…

Did you know that by the year 2025, there are projected to be smart home devices in 64 million homes across the United States? When I go through the list…

What exactly is going on? Earlier this year, the FCC changed the way service providers and apartment owners' contracts can be written. Traditionally, there has been a practice in place…

Let’s be honest, attraction and retention are two very different things. For those of you too old to be on TikTok, but mindlessly scroll anyways, vicariously living through the Gen…

The list of desired traditional amenities for renters could fill a book. Stainless steel appliances, hardwood floors, gym, pool, flexible pet policies…etc. These amenities in apartments have been around for…