What exactly is going on? Earlier this year, the FCC changed the way service providers and apartment owners' contracts can be written. Traditionally, there has been a practice in place…

Let’s be honest, attraction and retention are two very different things. For those of you too old to be on TikTok, but mindlessly scroll anyways, vicariously living through the Gen…

The list of desired traditional amenities for renters could fill a book. Stainless steel appliances, hardwood floors, gym, pool, flexible pet policies…etc. These amenities in apartments have been around for…

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Yes, it’s 2022, and yes lots of retro style from the 70s, 80s, and 90s is back and better than ever. But, that does not mean we should keep using…

Authenticity is one of the leading factors in how customers and consumers decide who they want to do business with.  (more…)

Boom! And just like that a little over 2 years ago work from home, WFH, hit the corporate workforce out of nowhere. Everyone went home to set up temporary workspaces…

In a world of ghost kitchens curated with visual menus and CGI retail to virtually try on before purchasing, it should be no surprise that the multifamily industry is hard-pressed…