Let's clear the air. Branding is different from reputation. You're familiar with branding or creating a unique identity that resonates with prospective residents. However, your reputation is a belief formed…

Chatbot vs. Conversational AI Traditional chatbots versus chatbots fueled with conversational AI are two different approaches to building conversational experiences for your prospects, residents, and team members. While traditional chatbots…

As a developer, operator, or investor in the multifamily industry, you understand how important it is to make sure your new property is leased up quickly and efficiently. This can…

Operating expenses are a normal part of running any business, especially with the complex operation behind an apartment property. From rent payments as income to value-based improvements, maintenance costs and…

Who doesn’t love a good party? Events/parties/get-togethers, whatever you want to call them, are one of the best ways to help form social connections and create camaraderie among any group…

Like basically all industry terminology, acronyms are abundant and unrecognizable to the outside world. And when it comes to multifamily utility, energy and utility consumption, this certainly holds true. (more…)

As a multifamily operator, maintaining the common areas of your apartment building is crucial for keeping tenants happy and attracting new residents. Common areas, such as lobbies, hallways, elevators, and…

Smart apartments need smart tech that works together to serve the user. Make it easy to manage and easy to use together and there you go, Bob’s your uncle.  (more…)

Gen Z and Millennials are beginning to shape the future of apartment living. Learn about what that looks like and what to expect with future apartments. (more…)