What archetype should your Digital Human chatbot embrace? A temporary assistant or a long-term companion with developed rapport? Effective implementation of Digital Human actually requires both. However, the key is to assign a distinct social role for the Digital Human to adopt in each scenario, function, or workflow you have. In other words, each of Digital Human’s goals should have a corresponding social role.
Picture it like this; your overarching goal is to eat a wonderfully prepared dinner. In addition, two smaller goals reside within your overarching goal. Goal number one is to purchase groceries, and goal number two is to prepare and cook the groceries. The first goal assigns Digital Human’s social role as the metaphorical cashier at the grocery store. The next goal places the Digital Human chatbot as a chef, conversationally discussing food preferences with you as they personally prepare your meal. Of course, you need both social roles filled to eat dinner. However, in this scenario, the Digital Human chatbot must play the social role of both cashier and the chef.
Strategically Capitalize on Chatbot Characteristics for Short-Term v. Long-Term User Goals
Robust Digital Human chatbots accomplish both short-term goals, scheduling tours, and longer-term goals, such as assisting in leasing vacant units. Research on user-chatbot relationships in different time horizons across various industries has identified different chatbot characteristics for short-term versus long-term goals. Therefore, it’s essential to know which characteristics are associated with each timeline to build effective workflows for each Digital Human goal.
To position Digital Human as a multifamily agent scheduler, a short-term goal, it’s best to create a condensed workflow where prospects can schedule a tour within one short interaction. During this specific workflow, ensure that your Digital Human’s responses are more structured and principled than adaptive and flexible. Once the tour scheduling workflow is initiated, limiting gamification features is essential.
However, functioning as a tour scheduler is just one step in many towards achieving Digital Human’s overarching goal of leasing vacant units. These chatbots must become social actors with adaptive, reactive, and conversational dialogue. Instead of building rapport with a leasing agent, prospects build rapport with Digital Human through gamification and multiple related interactions. This personalization is crucial, knowing that only 3% of people consider salespeople trustworthy.
Quext’s Digital Human tour scheduling features are brilliantly simple and cut to the chase while never failing to include the human touch that supports our customers’ long-term leasing goals. Learn more about Digital Human here!
