As of the latest census data, Spanish is the second most commonly spoken language in U.S. homes. Those Spanish speaking homes represent 41.7 million people, or 62% of homes, where English isn’t the primary language.
Forbes also projects that by 2050, nearly 33%, or one in every three people, in the U.S. will speak Spanish, including those who are bilingual.
All across the United States organizations are adapting advertising materials and adding Spanish speaking customer support services to better communicate with this growing consumer segment. As the owner or manager of an apartment community website, a Spanish speaking chatbot is one way you can improve renter communication and increase rental rates within this emergent demographic.
Spanish Chatbots and Digital Assistance for Apartment Websites
Let’s be clear, the in-person resident services of apartment communities usually aren’t the problem. In most areas where speaking Spanish is equal to English, like in parts of Texas, Florida or California, staff are usually equipped with materials to support Spanish-only speakers, or have someone who can fluently communicate with Spanish-only individuals. But, what about your apartment/multifamily community website?
As more and more customer and resident communication moves online, the access to information in Spanish is a necessity for any apartment website. We recently wrote a blog titled, “How Does an Easy-to-Use Website Help Keep Renters.” The two main points we outlined were ease of communication and user friendly services, like a resident portal.
Ease of communication on a website not only applies to keeping relevant information up to date, it also applies to providing support for Spanish and other non-English speaking users. If your website provides chat support or a leasing agent chatbot, it’s essential that your chatbot speaks, types, and can translate Spanish accurately and efficiently.
This is all great information, but where do you go from here?
Beyond Spanish Chatbots, Quext’s Digital Human Is A Multilingual Virtual Leasing Agent
Quext’s new Digital Human with Spanish functionality is the perfect next step to improving your apartment community’s website in several ways.
- It introduces a 24/7 virtual leasing agent to your website; An agent that has all the answers, can have normal conversations, and can give tours of your property anytime of the day.
- It offers a way for Spanish-speaking prospects and current residents to view parts of your property and website in Spanish.
- Quext’s Digital Human improves user interaction and communication which can reduce negative user experiences on your website.
Offering your website’s resident support and leasing services in Spanish and other languages is the best way to represent and serve non-English speaking renters.
Want more information about Digital Human’s Spanish speaking feature? Let us know here!
