All businesses are known for their logos and their name. Restaurants, stores, tech companies…the public reads the name and sees the logo and immediately recognizes what that brand sells or does. This is because of past experiences with that company or self-explanatory artistic bits that help the public understand what they do. Some companies have even gone as far to not publicly show the name of the company on their store front signs so that the public has an open recognition of the logo and what that company is. Take the golden arches of McDonalds for example, or Starbucks where on most store fronts they have taken off the name “Starbucks” from their signs. People recognize the logo and understand everything about it just from that.
But, how does this fit into apartment properties? Apartment properties don’t always keep the same name forever. Once a new owner comes in, the name of the property can change along with the sign package, colors, design and theme of the property.
But if the entire feel of the property changes periodically, how can you keep a consistent theme or persona for your property that residents and prospects can consistently recognize?
How about giving your property a physical or digital identity, or more specifically, a digital human identity.
Throughout several blogs in the past, we’ve started the argument about why digital human chat assistance is ten times better than a chat bot in terms of function and capabilities. But we haven’t yet brought up the relational side. Just like your on-site property staff, a digital human can also give your property an identity that is separate from your logo or name. A digital human overall brings two major things to your property…outside the needed function of online chat assistance: personality and a face that stands for the opportunity that online assistance brings.
Personality
No, I am not saying that your property staff does not have a good personality…I am more than sure they do. Think of it along the lines of a persona for your property. A helpful digital face that gives more information on the spot and around the clock, while telling a few jokes along the way. It is an entire extra branding tool that sits on your website knowing that it won’t make any mistakes.
Opportunity
The opportunity a digital human brings to a property is 2 fold. First, it brings the opportunity to free up your staff a little bit of time to work on face-to-face things in your community, while also having extra information about the property sitting on your website in a very unique way. Second, it brings opportunity to potential renters by offering additional online servicing (in both English and Spanish). This part is huge. Not only can potential renters see much more of a property online before seeing it in person, they can communicate in two languages!
All in all, the identity and persona a Digital Human can bring your property is just that much extra benefit beyond the incredible functionality. Want to learn more about Quext’s Digital Human? Visit our website or get in touch!
